New Product Introduction and Product Revitalization Process
After investing so many hours on your product's development, you expect one result:
Growing revenue over prolonged periods of time.
How can you get there?
By applying a proven process to attain a commanding position on the market.
Multiply revenues from new and existing products.
With every engagement, we deliver a clear, actionable set of decisions and assets that can be put to use in
your business immediately.
The 4 axes of our process
Plan
Goals:
- Bring focus, alignment, and accountability to your team
- Set objectives and key results (OKRs) for your product launch
Included Canvas and Frameworks:
- Gap Analysis based on the 4P-3C-3M
- Objective and Key Results (OKRs) Worksheet
Design
Goals:
- Conduct win/loss analysis
- Analyze the competitive landscape
- Position the product on the market
- Define a unique value proposition
Included Canvas and Frameworks:
- Win/Loss Analysis Q&A
- Map of the Ecosystem
- Positioning Graph
- Value Proposition Formula
Market
Goals:
- Define buyer personas and determine market messages
- Document the buying process
- Deliver thought-leading content
Included Canvas and Frameworks:
- Buyer Persona Worksheet
- Messages and Content Table based on the Buying Process
- Campaign Blueprint
Launch
Goals:
- Prepare your entire organization for a successful product launch
- Empower sales with tools and training
- Reflect and score OKRs
Included Canvas and Frameworks:
- Launch Readiness Scorecard
- Sales Process Guide
- OKRs Assessment Chart