White papers are a marketing asset, especially in the technology industry. They are used to educate readers and help them make better decisions regarding the product that suits their needs best. Commonly, they describe a given problem and propose a specific solution. A typical white paper lists and compares the different avenues available to meet
You have no difficulty attracting visitors to your website. With its new design and the effort spent on keywords and SEO, the number of visits has never been higher. Why, then, haven’t you seen a proportional increase in your sales figures? It’s one thing to attract traffic and generate leads, but it’s something else entirely
Your prospects are waiting to be at 60% of their buying process before contacting you. And what do they do before calling you? They learn, they get information. The best way to sell your product or service is to teach your prospects new and unique technical information in relation to their own expertise. Q:
