Regardless of the your industry, your job as a B2B marketer is to convince your prospects to do something. It might be to buy your product, use your service, share your content, or sign up for your webinar. The surest way to get your prospects to act is to offer them real benefits that impact
You have no difficulty attracting visitors to your website. With its new design and the effort spent on keywords and SEO, the number of visits has never been higher. Why, then, haven’t you seen a proportional increase in your sales figures? It’s one thing to attract traffic and generate leads, but it’s something else entirely
