You have product literature, so why should you create a content marketing strategy? Your product offers superior features that are significantly better than the competition. The specification sheet details all the data and shows why your product should be a priority selection. Unfortunately, that is often the same sales pitch that all of the vendors have.

No growth is possible in a company if no one contacts you to buy your product and/or service. Thus, you must generate interest and attract qualified leads. How can your solution be noticed and preferred? By improving your product and/or service? No. Rather by becoming better in marketing. Q: What is Marketing? A: The lack