In your marketing, what do you talk about? Is it your company and its products, or your customers and their problems? Does your marketing effort help develop new product ideas or does it exist only to support the sales team? This infographic will help you test your marketing and verify if your organisation gives the correct definition to

B2B Marketers in technology wear many different hats. They help to develop new product ideas based on their industry experience, market knowledge and relationships with prospects and clients. They manage or assist engineers with new product development. They translate product features into client benefits. They coordinate the communications in all departments, from engineering to sales. They